Against the backdrop of winter and constant attacks on the energy infrastructure in Ukraine, an information campaign on energy efficiency “Keep this energy for yourself” has been launched.

Its goal is to talk about common household solutions that can help Ukrainians better survive periods of outages and energy shortages. These are not about major repairs, but about affordable steps aimed at saving heat and using electricity wisely.

Recent sociological research has shown that for 42% of Ukrainians, comfort in the home is an important incentive for implementing energy efficiency measures.* In wartime, energy efficiency often means the ability to stay warm and maintain basic living conditions in the most difficult moments.

“Today, people's lives depend more than ever on access to energy, and Ukrainian infrastructure is undergoing unprecedented massive attacks. Therefore, we want to remind you of effective and often imperceptible solutions that allow you to get the most out of heat and electricity when they are available. A heat-reflecting screen behind a radiator, double-glazed windows in winter mode, an aerator nozzle on a faucet to save hot water — even simple measures help significantly increase the level of comfort in the home,” noted the Head of the State Agency for Energy Efficiency, Hanna Zamazeyeva.

The campaign is taking place in large cities, whose livelihoods are particularly dependent on a stable energy supply. The initiative is jointly implemented by the Danish Energy Agency and the State Agency for Energy Efficiency and Energy Saving of Ukraine. The project is funded by the Danish Energy Agency. “Now the most important thing for Ukrainians is to survive the winter.

"The Danish people have unwavering support for Ukraine, and this campaign, aimed at all Ukrainians, is an integral part of the broader assistance that our country provides. Although our experience cannot be directly compared to Ukraine's, the proposed energy efficiency measures are a simple, universal and effective way to get more from the energy that is available," said Iben Møller Søndergaard, Deputy Director General of the Danish Energy Agency.

More information about energy-efficient solutions is available on the website: www.eeua.org.ua *Gradus research commissioned by the Danish Energy Agency and the State Agency for Energy Efficiency and Energy Saving of Ukraine